Tom Petrocelli's take on technology. Tom is the author of the book "Data Protection and Information Lifecycle Management" and a natural technology curmudgeon. This blog represents only my own views and not those of my employer, Enterprise Strategy Group. Frankly, mine are more amusing.

Wednesday, December 12, 2007

Santa Skips the NeoScale House

It looks like the Grinch came early for the folks at NeoScale. They are gone, finished, kaput! That's not only sad for the people involved (and they were good people) but for the storage security market as well.

Oh wait! That was the problem. There was no storage security market! In the end, that's what killed them. They had a product that quickly became a feature. They had a market that was not really a market unto itself anymore. Somewhere on the Autobahn of technology, they found themselves driving a Model T while everyone else zipped by in a Porsche.

If you are looking for the moment in time when Neoscale jumped the shark, you would have to look to EMC's RSA acquisition. At that point everyone knew (except NeoScale perhaps) that storage security was being folded into the overall security market. Decru clearly saw that train coming down the track. They were smart and sold themselves to NetApp. NetApp got some key competitive features and technology, Decru's investors got out while the getting was good.

But NeoScale. Ah, poor NeoScale. They held onto their dream a little too long. Life just passed them buy. And now they're gone into the dust heap of data storage history.

So this holiday season, let's all remember the poor folks at NeoScale and in the future, remember the lesson that they bring this season. Expand, sell, or you die. A product does not a company make. A feature even less so.

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