|The Sticker Licker!|
|Everything about the tasting room screams the Magic Hat brand.|
- It provides a point of reference. When you see an HP computer you know it’s an HP because of it’s design elements. This is why monkeying around with your logo is a dangerous thing. Not just the logo either but colors, shapes, packaging, the whole tragedy.
- It attracts people. Consumers need to know about what you have to offer. Branding helps cut through the white noise of the marketplace. It doesn’t matter if it’s the whimsy of a beer company or the messaging of an OEM tech company. Folks need a reason to listen to you. Your being there isn’t enough.
- If coupled with great product, it builds loyalty. The ultimate goal of branding is to associate your product with some set of emotions that makes them want to keep in touch and consume more. And to tell all their friends too.